Figuring that a bottle of hooch has approximately 17 servings, one can deduce that a $120 bottle of quality spirits will cost you approximately seven dollars per serving. Seven dollars!  As a bartender for many years, I can tell you of the numerous masses that flinch at dropping $15 for a Cocktail, using Cordials V.I.P. in my club was the right desicion for my revenues! My staff and I cant do it better!